Let’s do an exercise in how products are marketed, which ultimately is what determines whether you buy them or not.
Tonight there was an ad on TV for Exit Mould, which said it was the “number 1 mould remover“in Australia.
No 1? What does that mean? Does that mean it’s the best mould remover, in the same way that the best tennis player in the world has a no 1 ranking?
Well, you’d be forgiven for thinking that, and I’m sure that’s what the people at Reckitts want you to think. Unfortunately, of course that’s not the case, as all Exit Mould is, is bleach with fragrance and a bit of detergent added. You see, when it comes to bleach, bleach is bleach is bleach. And Exit Mould won’t work any better than White King.
But no – it actually means no. 1 as in “most popular.” In other words, if you have a close look at the label on the product in the ad, it says “Number 1 Selling.”
So it’s number 1 in the same sense that a record is number 1 – and that’s it. Does it work? Yes, it does, but much cheaper bleaches work just as well.
So have your skeptic hat on when you watch ads and listen very carefully to what is said.